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Elite Performance Coaching

BUILD STRONG. LIVE BOLD.

Stop training blindly. Get a coach who builds elite athletes and transforms ordinary people into extraordinary performers.

View Programs Meet The Coach
Athlete training
500+
Clients Transformed
8
Years Coaching
94%
Client Retention
3X
Avg. Results Faster
STRENGTH TRAINING NUTRITION COACHING BODY TRANSFORMATION ATHLETIC PERFORMANCE MINDSET COACHING STRENGTH TRAINING NUTRITION COACHING BODY TRANSFORMATION ATHLETIC PERFORMANCE MINDSET COACHING

Who We Are

NOT YOUR
AVERAGE
GYM BRO.

APEX Fitness is built on one principle: results you can see, measure, and brag about. Coach Marcus Reid has spent 8 years refining a system that cuts through fitness noise and delivers transformation that lasts.

Whether you're coming off the couch or stepping back on a competition stage, the APEX method meets you where you are — and takes you further than you thought possible.

Meet Coach Marcus
Coaching session
Workout Strength

What We Offer

THREE PATHS
ONE RESULT.

1-on-1 Coaching
Personalized
1-ON-1
COACHING
Complete program personalization, direct coach access, and weekly check-ins.
Group Training
Community
GROUP
TRAINING
Train alongside motivated peers in a high-energy structured environment.
Online Coaching
Remote
ONLINE
PROGRAMS
World-class coaching delivered digitally, wherever your gym is located.

The APEX Difference

WHY APEX WORKS

01
Science-Backed
Every program is built on proven exercise science, not fads or guesswork.
02
Data-Driven
We track, measure, and adjust. No plateau survives our process.
03
Accountability First
Consistent check-ins, form reviews, and weekly goal-setting sessions.
04
Nutrition Included
Training is 50%. Nutrition plans are included in every APEX program.
Client transformation

Client Story

"

Marcus took me from barely running a mile to completing my first triathlon in 7 months. The structure, the accountability, the nutrition plan — everything just clicked.

— Jordan Castillo
1-on-1 Coaching Client · APEX Member since 2022

Your Move

READY TO
TRANSFORM?

Stop waiting for Monday. Your first session with Coach Marcus starts with a free strategy call. No fluff — just a plan built for you.

Book Your Free Call
Coach Marcus
CERTIFIED
ELITE
COACH

The Coach Behind APEX

COACH
MARCUS
REID.

Marcus Reid doesn't just coach fitness — he engineers transformation. With a background in competitive athletics and a passion for human performance, Marcus built APEX to be the resource he wished he had.

His direct, no-nonsense approach has produced results across every demographic — from CEOs to college athletes, busy parents to competitive powerlifters.

  • NSCA Certified Strength & Conditioning Specialist
  • Precision Nutrition Level 2 Certified
  • Former NCAA Division I Athlete
  • 8+ Years Elite Performance Coaching
  • 500+ Client Transformations
Train With Marcus
CERTIFIED COACH ELITE ATHLETE PROVEN RESULTS 8 YEARS EXPERIENCE 500+ CLIENTS CERTIFIED COACH ELITE ATHLETE PROVEN RESULTS 8 YEARS EXPERIENCE 500+ CLIENTS
Training philosophy

My Coaching Philosophy

THE
METHOD.

"The body will follow where the mind is willing to go. My job is to close the gap between the two."

I believe training should be precise, purposeful, and progressive. Cookie-cutter programs don't work because cookie-cutter bodies don't exist.

Every APEX client gets a framework built around their physiology, schedule, goals, and lifestyle — because that's the only way real results happen.

Explore Programs

The Numbers

RESULTS
DON'T LIE.

500+
Lives Changed
8YRS
Coaching Experience
94%
Retention Rate
3X
Faster Results

The Journey

HOW WE
GOT HERE.

2015
NCAA Athletics
Graduated from competitive college sports with a drive to help others reach peak performance.
2017
NSCA Certification
Earned elite-level credentials and launched private coaching practice in Chicago.
2020
APEX Is Born
Formalized the APEX methodology and launched the full coaching brand online.
2025
500+ Transformations
Now coaching hundreds across 14 countries with a 94% client retention rate.
Training
TRAIN

Every session is designed with intent and executed with purpose.

Nutrition
EVOLVE

The best athletes never stop learning. Neither do our clients.

Let's Work

START WITH
YOUR STORY.

Book a free strategy call with Marcus. 30 minutes, no pressure. Just a plan built around you.

Book Strategy Call
Training programs

What We Offer

PICK YOUR
WEAPON.

Three flagship programs. One non-negotiable outcome: results. Built for where you are today. Designed to take you beyond where you thought possible.

Start Now
1-ON-1 COACHING GROUP TRAINING ONLINE PROGRAMS NUTRITION COACHING ATHLETE DEVELOPMENT 1-ON-1 COACHING GROUP TRAINING ONLINE PROGRAMS NUTRITION COACHING ATHLETE DEVELOPMENT

Our Programs

THREE PATHS.
ZERO EXCUSES.

1-on-1
Most Popular
1-ON-1 PRIVATE COACHING
Complete personalization. Direct coach access 7 days a week. Custom training and nutrition plan rebuilt every 4 weeks.
$349 / month
Apply Now
Group Training
Best Value
GROUP PERFORMANCE CAMP
4x weekly group sessions with Coach Marcus. Program templates, community accountability, and monthly nutrition check-ins.
$149 / month
Join the Camp
Online
Remote Access
APEX ONLINE BLUEPRINT
Full 12-week structured program with video coaching, app-based tracking, and bi-weekly video check-ins with Marcus.
$97 / month
Get Access

Every Program Includes

YOU GET
ALL OF IT.

  • 01 Custom Periodized Training Plan
  • 02 Personalized Nutrition Protocol
  • 03 Weekly Progress Check-ins
  • 04 Video Form Reviews
  • 05 Access to APEX Member App
  • 06 Recovery & Mobility Guidance
Training included

Side by Side

WHICH PLAN
FITS YOU?

Feature Online Blueprint Group Camp 1-on-1 Coaching
Custom Training Plan ✓✓
Nutrition Coaching Templates Monthly Weekly
Direct Coach Access Sessions Daily
Video Form Review Bi-Weekly In-Person Anytime
Progress Tracking App App Full Analysis

How It Works

FOUR STEPS
TO RESULTS.

1
Apply & Consult
Fill out a quick application. Book your free 30-min strategy call with Coach Marcus.
2
Build Your Plan
Marcus builds your custom training and nutrition plan based on your goals, life, and schedule.
3
Execute & Track
Train with purpose. Log your sessions. Get real-time coaching and weekly adjustments.
4
See Results
Track measurable progress every 4 weeks. Celebrate the wins. Set bigger goals.

No More Waiting

YOUR FIRST STEP
IS FREE.

Book a no-cost strategy call with Coach Marcus. We'll map out your plan before you spend a dime.

Book Free Call

Client Transformations

REAL
PEOPLE.
REAL
RESULTS.

No filters. No tricks. Just the outcomes produced by real clients who committed to the APEX method and did the work.

500+ TRANSFORMATIONS 94% RETENTION RATE REAL RESULTS ONLY 14 COUNTRIES ZERO FLUFF 500+ TRANSFORMATIONS 94% RETENTION RATE REAL RESULTS ONLY 14 COUNTRIES ZERO FLUFF

Transformations

THE WORK
SPEAKS.

Before After
Before After
JORDAN C.
Lost 38 lbs · 6 Months · 1-on-1 Coaching
"I didn't believe I could do it. Marcus showed me I was wrong from week one."
Before After
Before After
TAYLOR M.
Gained 18 lbs muscle · 9 Months · Online Blueprint
"The structure was everything. I had tried for years on my own."
Before After
Before After
ALEX R.
Completed first triathlon · 7 Months · Group Camp
"From couch to finish line. The group energy pushed me every session."

What Clients Say

THE VERDICT.

★★★★★
"Hands down the best investment I've made in myself. The accountability alone was worth every penny."
Client
Ryan Torres
1-on-1 Coaching · 8 Months
★★★★★
"I've worked with three coaches before Marcus. None of them came close to the results I got with APEX in 90 days."
Client
Priya Nair
Online Blueprint · 3 Months
★★★★★
"The nutrition coaching alone transformed my energy levels. I sleep better, think clearer, and train harder than ever."
Client
Devon Clarke
Group Camp · 5 Months

By The Numbers

THE DATA
NEVER LIES.

500+
Total Clients Coached
94%
Client Retention Rate
3X
Faster Than DIY
14
Countries Represented
8YR
Coaching Track Record
4.9
Average Star Rating

Join Them

YOUR RESULT
STARTS NOW.

Every success story started with one decision. Book your free call and let Marcus build your transformation plan.

Book Free Strategy Call
Coach Marcus

Let's Connect

TALK TO
MARCUS.

Whether you're ready to start or just have questions, there's no pressure. Fill out the form or reach out directly — Marcus responds to every inquiry personally.

hello@apexfit.com
+1 (555) 320-4900
Chicago, IL · Remote Worldwide
FREE STRATEGY CALL NO PRESSURE PERSONAL RESPONSE BOOK TODAY START YOUR PLAN FREE STRATEGY CALL NO PRESSURE PERSONAL RESPONSE BOOK TODAY START YOUR PLAN

Get Started

BUILD YOUR
FREE PLAN.

Training

Availability

WHEN TO
REACH US.

Mon – Fri
7:00 AM – 7:00 PM
Training sessions + coaching calls
Saturday
8:00 AM – 2:00 PM
Group camp + strategy calls only
Sunday
Closed
Recovery day — emails answered Monday
Chicago
CHICAGO, IL · APEX HQ

Common Questions

QUICK
ANSWERS.

Do I need a gym?

Not necessarily. Marcus can build programs for home, commercial gym, or hybrid setups.

How fast will I see results?

Most clients see measurable changes within the first 30 days when following the plan consistently.

What if I'm a beginner?

APEX welcomes all levels. Programs are built from your current baseline — no experience required.

Can I train remotely?

Yes. All programs are available online with full coaching support regardless of your location.

Follow Along

FOLLOW
THE JOURNEY.

Daily training content, client wins, and real talk about fitness on every platform.